Branding thoughts & insights

"We'll focus on branding later – right now we need to build the product."If you're a founder, you've probably said this. And in some cases, you're right. However, according to CB Insights' startup post-mortem analysis, 17% of startup failures were attributed to poor marketing and unclear market positioning – core issues that strategic branding addresses from day one.

Here is my top 10 ranking for the best tech ads made in the 2025 Superbowl.

The most common mistake startups make when choosing colors? Starting with aesthetics before strategy. Your visual identity should be a direct reflection of your brand messaging and positioning. Here's how to make strategic color choices that align with your brand's core message.

Israel's startup ecosystem has earned its "Startup Nation" nickname, with the highest number of startups per capita globally. As tech companies grow, they need strong brand partners. Here are the top agencies helping Israeli tech companies build global brands.

Branding mistakes can cost startups more than just their visual appeal – they can impact fundraising, user acquisition, and long-term growth. Here are the ten most common branding mistakes we see startups make, and more importantly, how to avoid them.